Alexandria Convention & Visitors Association FY 10 Annual Report
The ACVA Annual Meeting was held September 30 at the George Washington Masonic Memorial. Following are the three speaker presentations:
Following are additional resources relating to presentations from the annual meeting:
Destination: Generates overnight visits by targeting a key demographic of women ages 25 to 64 within a five-hour drive of Alexandria. The destination advertising appears in culinary and lifestyle publications.
<Destination Marketing Plan>
Tourist In-Market: Promotes Alexandria as part of a D.C.-area leisure trip with advertising in Virginia and D.C. planning publications, and in magazines and maps used after arrival to D.C., Northern Virginia and National Harbor.
<Tourist In-Market Marketing Plan>
Regional: Utilizing dedicated funding authorized by Alexandria City Council, the regional campaign targeted Alexandria's residents and neighbors, an audience that is important to many Alexandria businesses.
<Regional Marketing Plan>
The complete Alexandria Visitor Profile, researched and compiled by TNS, contains profiles of business and leisure travelers, indicates trip behaviors, estimates visitor volume and offers a comparison to Washington, D.C. and Northern Virginia. This presentation gives insights on the visitor to inform the travel and tourism industry in the city. (Please note that this is a large file that may take a few moments to download.)
(June 15, 2009) At the request of the City of Alexandria, Gibbs Planning Group conducted an independent analysis of King Street's characteristics and City policies to identify the challenges and opportunities to increase Old Town's commerce without compromising the quality of life for its surrounding neighborhoods or historical heritage. Read the results of the King Street Retail Analysis.
(May 15, 2009) The Outlook for Summer Travel presentation was discussed at the Tourism Marketing Forum held at The Little Theatre of Alexandria on May 15. For more information about these meetings, contact Merrie Morris at MMorris@VisitAlexVA.com.
(September 26, 2008) Alexandria's visitors come from around the region and around the world. Learn about the demographics of those who choose Alexandria as their travel destination. Explore the Visitor Fact Book Summary presented at the ACVA's Annual Meeting in September 2008.
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